There is a brand of clothing that is set apart from the rest. The company, Mauka Man Brand Company, owned and operated by Brandon Souza, is not in business just to sell apparel and accessories. Mauka Man Brand Co. is a lifestyle.
Translated into English, “Mauka” means mountain, or inland, so the brand basically means “Mountain Man” which, according to their website, is a “highly regarded American term said of men who explore and live in the wilderness.” And while the individuals who wear Mauka Man Brand Co. may not necessarily live in the wilderness, they are hard-working, rugged yet classy individuals who work hard to keep our land beautiful. They are farmers. They are ranchers. They hunt. They explore. They are the caretakers of Hawai’i, and they are ready to take on whatever amount of hard work it takes to provide for their family and the future generations of our Hawai’i.
Not many people, especially those who do not reside in Hawai’i, know that Hawai’i has its own community of cowboys, called “paniolo” in Hawaiian. When people think of cowboys they immediately think of Texas, Oklahoma, Colorado, etc., but little do they know that paniolo have been in Hawai’i for quite some time; possibly longer than they have in the midwest.
Brandon does a great job in keeping his mission - to shed light on these “mountain men” and all the hard work and effort that they put into their trade - by staying true to the minimalistic lifestyle that these men live. His logo is minimalistic and beautiful and the classic “MM” logo forms mountains in the style of a cattle brand. His inventory is made in small batches, not mass produced, and is sold on his website as well as in select retail stores in Hawai’i.
Which finally brings me to his website. The Mauka Man Brand Company website infuses the Hawaiian culture into his online store, which educates the buyer about Hawaiian history while they are browsing the site. The website is also minimalistic yet classy, perfectly showcasing his products, which are worn by the mauka men themselves.
Brandon is full of passion for God, his family, and Mauka Man Brand Company. He is genuine and truly cares about each and every one of his customers. His company allows him to be able to give back to the community in the form of volunteering and donating to local ranches in the State of Hawai’i.
If you are looking for some great apparel that can withstand hard work and some dirt, then Mauka Man Brand Company is the place to shop. They don’t only cater to men - there are things for women, too.
Follow their social media accounts and head on over to their website to browse what they have in stock - but if you see something you like, be quick because once it’s gone, it’s gone :)